Going Global is about being local

I have been working on internet field for 18 years. I have been building web sites, ecommerce and online software for thousands of companies at W3 Group Finland Ltd. In many projects we create local sites for international multi nationality companies. Going global is about being local in each country.

I am co-founder in Suomikauppa.fi Finland Shop, that sells Finnish sweets, food and 3000 more products to more than 100 countries including UK, USA, Australia, China etc all around the Europe and all territories. There we need to localise payment terms, product descriptions in many languages, currency, payment terms and even customs are different in many countries. Being global is not easy task.

My book is going to be for sale in about 100 countries. My main sales partners are Amazon, Apple and Ingram Spark. There I need also localise. I updated today my Author profile for the book project on Amazon USA last week. Now I need to update local pages on Amazon UK, France and Germany. In Finland we don't have local Amazon page (yet?).

In US you speak and write American English. In UK you speak British English. Every other area in Europe speaks International English and most of us in Europe don't speak English very well - some don't even speak english. In Finland we have a joke that some Finns speak Rally-English.

Going Global is about being local. Being local is about understanding local jokes, culture, payment terms, linking and language.

In Finland we don't speak rally english, we speak Finnish. Our second official language is Swedish but we don't use it much. If you localise your website into Finnish, you need to be careful with translators. Finnish people realise very easy if translator is not native Finnish speaker or reader.

Remember that going global is about being and understanding local culture.

You can be unstoppable, if you want to.
Have a successful life!

Ilkka O. Lavas

unstoppable entrepreneur
Twitter: @lavas

LinkedIn: http://www.linkedin.com/in/ilkkaolavas

Author Profile at Amazon: http://amazon.com/author/ilkkalavas

Unstoppable Entrepreneurship book: http://www.amazon.com/Unstoppable-Entrepreneurship-unstoppable-entrepreneur-become-ebook/dp/B00ON3Z7L2/

Comments

How can I remove Kiwi App?

How can I remove Kiwi App?Kiwi App is annoying and little bit dangerous.Kiwi App on Facebook is spreading like a virus. Be careful when installing. Installing the Kiwi app sends automatic invites to all your Facebook friends as they were selected by default. Typically people want to invite people to good apps if they like app but not like this :( Kiwi app is a little bit like Ask.fm, but it's location based asking is new. You can leave questions where you are and people nearby can answer your question. You can remove Kiwi App like this:
How to uninstall Kiwi? Open Facebook Games & Apps. Select Kiwi.

How to delete Kiwi App: Select 1. Privacy settings from Settings. Then select 2. Remove App.
Be careful when installing apps. Some of them may not handle your Facebook friends politely. Have a successful life!
Ilkka O. Lavas
Kiwi user who someway somehow managed to skip invite all friends page but got 55 invites in 2 days :) Sources: What is Kiwi App? How to delete Kiwi App

What is Kiwi App on Facebook and why am I getting a lot of invites for it ?

Kiwi App on Facebook is spreading like a virus. Be careful when installing. Installing the Kiwi app sends automatic invites to all your Facebook friends as they were selected by default. Typically people want to invite people to good apps if they like app but not like this :( Is Kiwi App dangerous? Yes. Kiwi invites your all friend by default. You have to be very professional user to skip automatic invitation. Some people call it virus marketing. Kiwi App, 10 million downloads Kiwi App has been downloaded for 10 million times. In Kiwi app you can ask questions from your friends or random people. You can ask questions anonymously and leave questions by location on map. In Kiwi App you can ask your friends questions and answer theirs. Kiwi App is spreading fast like a virus because you can invite your Facebook friends to it accidentally.
Kiwi invites your all Facebook friends by default. Be careful when installing.Kiwi App is similar to Ask.fm Kiwi app is a little bit like Ask.fm, but it…

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