Skip to main content

Going Global is about being local

I have been working on internet field for 18 years. I have been building web sites, ecommerce and online software for thousands of companies at W3 Group Finland Ltd. In many projects we create local sites for international multi nationality companies. Going global is about being local in each country.

I am co-founder in Finland Shop, that sells Finnish sweets, food and 3000 more products to more than 100 countries including UK, USA, Australia, China etc all around the Europe and all territories. There we need to localise payment terms, product descriptions in many languages, currency, payment terms and even customs are different in many countries. Being global is not easy task.

My book is going to be for sale in about 100 countries. My main sales partners are Amazon, Apple and Ingram Spark. There I need also localise. I updated today my Author profile for the book project on Amazon USA last week. Now I need to update local pages on Amazon UK, France and Germany. In Finland we don't have local Amazon page (yet?).

In US you speak and write American English. In UK you speak British English. Every other area in Europe speaks International English and most of us in Europe don't speak English very well - some don't even speak english. In Finland we have a joke that some Finns speak Rally-English.

Going Global is about being local. Being local is about understanding local jokes, culture, payment terms, linking and language.

In Finland we don't speak rally english, we speak Finnish. Our second official language is Swedish but we don't use it much. If you localise your website into Finnish, you need to be careful with translators. Finnish people realise very easy if translator is not native Finnish speaker or reader.

Remember that going global is about being and understanding local culture.

You can be unstoppable, if you want to.
Have a successful life!

Ilkka O. Lavas
unstoppable entrepreneur
Twitter: @lavas 
Author Profile at Amazon:


  1. The King Casino | Situs Judi Slot Online Terbaik 2021
    Play online Pragmatic Play Slots at The King Casino - Member Baru & Terpercaya 2021! Rating: 98% · ‎240,388 votes


Post a Comment

Popular posts from this blog

Deep dive into my Unstoppable Entrepreneurship book

I recently took a deep dive into my book  Unstoppable Entrepreneurship  on The Entrepreneurs Library. Listen to my interview  with Wade Danielson on   The Entrepreneurs Library .  That was my first interview ever on podcast overseas. Skype seemed to work well during interview. I did not prepare very well, but first interview is always a little bit exciting. Next time I can be better. These radio/podcast interviews are something that you can learn only live on radio or podcast. You can be unstoppable, if you want to. Have a successful life! Ilkka O. Lavas unstoppable entrepreneur Twitter:  @lavas LinkedIn: Author Profile at Amazon UK: Unstoppable Entrepreneurship book:  

What is Kiwi App on Facebook and why am I getting a lot of invites for it ?

Kiwi App on Facebook is spreading like a virus. Be careful when installing. Installing the Kiwi app sends automatic invites to all your Facebook friends as they were selected by default. Typically people want to invite people to good apps if they like app but not like this :( Is Kiwi App dangerous? Yes. Kiwi invites your all friend by default. You have to be very professional user to skip automatic invitation. Some people call it virus marketing. Kiwi App, 10 million downloads Kiwi App has been downloaded for 10 million times. In Kiwi app you can ask questions from your friends or random people. You can ask questions anonymously and leave questions by location on map. In Kiwi App you can ask your friends questions and answer theirs.  Kiwi App is spreading fast like a virus because you can invite your Facebook friends to it accidentally. Kiwi invites your all Facebook friends by default. Be careful when installing. Kiwi App is similar to Kiwi app is a little b

You're never a loser until you quit trying

 Even when you’re unstoppable, you can still burn out. When you feel you’re being crushed under the pressure of debts and taxes, and you still come out from under it all alive and kicking, you’ll know that you are unstoppable. You’ll understand what being unstoppable truly means to you. I’ve been an entrepreneur since I was 17 years old. At first  everything was pleasant, fun and exciting. Later in 2002, I was 23 years old and had just finished my obligatory army service  in Finland. The IT bubble had just burst. Thanks to my army service, I was in good physical condition. My company employed 17 people. When the IT bubble burst, my company’s volume of orders fell and we had a serious cash flow crisis. Things became much less pleasant, fun and exciting.  I couldn’t sleep because I was worrying about how I could pay salaries to my employees. I was mentally burned out. I crashed. In fact, I almost went crazy. I had to make a choice between two ba