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The Unstoppable Entrepreneur Has “Sisu”

Unstoppable Entrepreneuship author Ilkka O. Lavas
preparing for half-triathlon.
Being unstoppable means you have Finnish “sisu” at your core. Sisu means taking action against the odds and displaying courage and determination in the face of adversity. It’s about deciding on a course of action, then sticking to that decision
despite repeated failures. Some people feel that sisu also implies a bit of madness – the type of reckless sense of adventure that inspires a person to take on something in the face of incredible odds.

Sisu is the secret ingredient of life that empowers entrepreneurs. I’ve spoken with thousands of entrepreneurs and noticed
that it’s true – entrepreneurs have special superpowers! They have sisu, along with good habits. And they also have a crazy sense of adventure when it comes to taking on risks. That makes them unstoppable.

As an entrepreneur I love helping people so much that it doesn’t make sense – one might even call it a bit “crazy”. I love it when my customers thrive and grow. I love that more than my own achievements. Their successes make my own life
important and successful.

I’m also super enthusiastic about my work and don’t even count the hours spent there. I enjoy it when people at work feel good and achieve their goals, plus our goals together. When my company almost went bankrupt 12 years ago, it was a huge challenge for me. And yet – it was an awesome experience. I wouldn’t change any of it because I learned so much from that turnaround.

Entrepreneurship is about living life with the pros and cons. Sometimes you enjoy success. Sometimes you learn from your mistakes and failures. As an entrepreneur, you accept life has its good days and its bad. Sometimes life makes you angry. Sometimes it makes you cry. Sometimes you’ll jump for joy. A happy and full life embraces all types of feelings and life adventures.

Ilkka O. Lavas
unstoppable entrepreneur
Twitter: @lavas 
Author Profile at Amazon:


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